Services
Strategy
From competitive intel and business strategy, to entering the market, market re-entry, product launches, on the ground presence- we understand your market and represent your position to target customers as a key part of what we do.
Operations
Finding then hiring the right people is a start, we can help you identify, train and manage a team on the ground.
Project Management done locally can have associated language and cultural barriers and require frequent communication. We navigate these uncertainties, identify the opportunities for growth or improvement you were unaware of, build proposals, and manage projects to idealization business objectives with the right tactical plan.
Start to Finish we can help your business achieve and exceed your goals for the Canadian Healthcare market.
Business Development
Finding the right customers to establish a brand takes finesse and in depth understanding of culture, stakeholders, and medical/ organizational politics. We have experience selling to and managing accounts for a variety of Healthcare decision makers from solo practitioners, to large hospitals buy groups and C-suite, from a variety of angles. There is a lot at stake to get this right. We start with a detailed review of your business to create the right business development plan. Our plans are comprehensive as Sales and Marketing work best in tandem.Get in touch to see how we can help.
Marketing
Our Marketing approach includes both traditional and digital elements that are unique to each project. Skillsets include website design, management, conversion optimization for DTC markets, PPC and Analytics, mobile design, social media, content and calendars, display and email marketing.
There is no one size fits all. We look at the whole story and work with you along the journey for as small or large of a project as is required.
A Strong Value Proposition for Life Sciences companies doing work in United States and Canada
Leadership
-Effective communication of vision, and value propositions through verbal, written and formal presentation styles
-Strategy and crafting of MVV statements
- Calculated Risk taking
- Voice of the company on the ground
-Professional representation at key events
-organizational skills
Entrepreurship & Innovation
-Creativity and Brand Engagement
-Outside of the box thinking
-Agility and cost effectiveness
-Company differentiation
Strategic Partnerships
-Identification of Key Opinion leaders
-Stakeholder Management
-Collaborations
-Representation with voice
-Complementary or non Healthcare industry interested in promoting to the Health care provider consumer
Market Specific Business Strategy
-Marketing and competitive intelligence
- Business planning and tactics
- Results oriented multipronged approach
-value proposition and messaging test and design
Sales and Product launches
-B2B and B2C
-Pharma, Research, Clinical and MedTech customer competency
-Market Access, government and Reimbursement navigation
- go to market launch and market re-entry execution
- sales personnel training and management
-operational improvements
Project Management
-Technical writing and research expertise
- Tactical stepwise execution with DMAIC operation workflow
-Management of contractors and reporting
-phased initiatives
-Budgetary management
-contracts
-internal and external partners
Medical Education and KOL development
-KOL coaching and Relationship management
- Needs assessments and market surveys
- Medical education strategy, negotiation and design
-vendor selection
-representation for projects with third parties
Marketing
-Traditional, Digital or Omni channel strategies and tactical plans
-SEO
-SEM
-Website design
-Analytics
-Conversion Optimization
-PPC
-Social Media strategy and set up
-Tactical planning
-email strategy and calendar
Research Study Management
-Recruiting, educating and supporting Clinical and Research Physicians in focused clinical trials or research studies requires an understanding of the market and the right partners for efficient enrolment and support start to finish